Not-for-profit Resilience Case Study: Lewes Wildlife Trust
We helped the Railway Land Wildlife Trust develop new revenue streams, market them and reduce their deficit by two thirds after one year.
SERVICES WE PROVIDED
THE PROCESS
The Railway Land Wildlife Trust in Lewes hosts a community hub and centre for the study for environmental change.
The Trust were going through a huge period of upheaval, with the retirement of its long term Director & needing new funding. The Railway Land Wildlife Trust wanted to launch a resilience project to increase their long term sustainability. This is where we stepped in.
RLWT engaged us as marketing consultants. The challenge was to develop and launch viable income streams into a solid business plan, curate a marketing strategy, and create the internal capability needed to execute this marketing plan.
We mainly focused on identifying the opportunities and the audiences to generate viable revenue streams as well as creating an overall strategy to attract more search traffic and increase website enquiries from their target audience.
We additionally assisted in improving their brand message to appeal to a more diverse audience and formulating an outbound strategy for email campaigns and social media.
In order to ensure that they weren’t left short handed, we also providing direction and digital training for RLWT to bring in the right volunteers to execute the marketing plan we created with them.
“Creative Bloom’s help came at a crucial moment for the Trust, as we were facing both huge changes within our organisation and very significant losses in our funding. Their clear step by step approach, detailed knowledge of digital marketing and data analysis, and their boundless enthusiasm were invaluable to us in finding a new way forward and developing effective marketing strategies”
THE RESULTS
This project has been a success, creating a solid commercial income, stream of well-attended events, increasing membership and higher chargeable use of their space. The Trust’s funding deficit has been cut by two thirds in one year.
The Railway Land Wildlife Trust outreach programmes are still developing efficiently, the website has 40% more traffic and a 50% increase in enquiries and bookings than before our engagement.