We increased the web traffic for the Guardian's Green Magazine Supplement, My Green Pod, by 50% through UX, SEO and Digital Marketing Strategy.
Services We Provided
Website UX review
Social media optimisation
Social media strategy
Social media execution
Social media training
Paid media strategy
The Process
My Green Pod is an ethical lifestyle magazine, regularly updated online and printed as the Guardian's Green Magazine Supplement every quarter.
We worked with them on ensuring that their digital outputs could offer a more sustainable revenue model. Through a UX audit of their website and a full audit of their social media profiles, we helped them to build and integrate what the strategy of their website needed to be.
Our UX review included a series of recommendations on how they could restructure their website in order to increase audience reach and engagement. We then worked with them to implement and execute an SEO and social media strategy, as well as training their marketing assistant on creating compelling content and engage within the My Green Pod community.
The Results
336% increase in social reach
630% increase in post engagement
50% increase in web traffic
Established a true cost of email acquisition for each address, allowing them to have a clear strategy with budget and ROI