Keyword Searches Have Changed Due To Covid-19
How do you think your customers find you on Google or other search engines?
Keywords are simply the words that a user decides to use when trying to find what they are looking for online. Whether local, national or purely online, the keyword or keywords are entered into a search engine, which then locates websites that are authoritative, relevant and supply the information, product or services the user is looking for.
Prior to Covid-19, there were likely a few keywords that you could tell me were being searched for by your then customers or potential customers - but how has the landscape changed now?
Having conducted research on a number of different industry sectors, Creative Bloom have found that March 2020 saw a 50% decrease in typical search volumes on specific topics. The majority of sectors that operated services in physical locations were affected by this and saw a transition to keywords related to online services.
Online searches in Brighton for ‘Online Course’ have changed from 90 searches per month in Feb 2020 to 320 searches per month in Mar 2020.
Online searches in Brighton for ‘free online course’ have changed from 110 searches per month in Feb 2020 to 590 searches per month in Mar 2020.
If, for example, you run training or physical workshops in a specific geographical area, we can tell you that the search terms, traffic and intent have all changed. For example, no longer are users looking for ‘Website Training in Brighton’, but now keywords are all about ‘online website training’. No longer are users searching for ‘Personal Trainers in Brighton’ but instead ‘online personal trainer’ or ‘at home leg workout’.
It’s vital that you do your own research to understand how the search environment has changed for your business and how your competitors have adapted. Should you also consider changing your content / website / strategy to mirror this change?
Creative Bloom are offering a FREE keyword trend report for any company, charity or individual interested. Get in touch with us here and we’ll be happy to help shed some light on how your sector search terms have changed.