CELEBRATING INDIVIDUALS, COMPANIES AND PROJECTS PROMOTING POSITIVE CHANGE EACH MONTH!
RubyMoon is the world’s only not-for-profit swim and activewear brand that positively impacts the social and environmental state of our planet.
TELL US A BIT ABOUT YOU
Jo Godden is a lingerie and swimwear specialist, mother and activist. After 25 years working in the unsustainable Fashion Industry, Jo decided to be part of the solution and founded RubyMoon Design CIC. RubyMoon is the world’s only not-for-profit swim and activewear brand that positively impacts the social and environmental state of our planet, whilst investing in women entrepreneurs.
WHAT AMAZING WORK YOU ARE DOING OR INVOLVED IN FOR POSITIVE CHANGE?
Designed according to slow fashion principles, all the RubyMoon active wear is versatile, affordable and easily combined with each other. The prints are exclusive, created and kindly donated by Sarah Arnett, a local decorative artist. Garments are durable, super comfortable, soft, smooth, fully opaque, chlorine and salt water resistant, with long term shape retention and UPF 50+ Protection, PETA-Approved Vegan and Oeko-Tex certified. RubyMoon has certified it’s product to use 42% less carbon emissions when compared with similar products. With a transparent supply chain, manufactured ethically and safely in the UK & Spain, the distribution is managed by bagsofsupport.co.uk a charity employing working mothers.
The RubyMoon collection includes leggings, crop tops, sports bras and swimwear: and each piece can be used for yoga, watersports, zumba, the gym and of course, in the pool.
WHERE WOULD YOU LIKE TO SEE YOURSELF IN 5 YEARS?
Jo is currently developing a range of sustainable accessories to compliment the clothing, including locally sourced circular economy eyewear, flip flops and snorkeling fins- and she hopes that RubyMoon will be the destination of choice for the conscious consumer looking for sustainable choices.
SOCIAL MEDIA LINKS
If you’re interested in what products RubyMoon are creating next and ways they are helping to create a more sustainable planet, follow them on their social channels.
Website: www.rubymoon.org.uk
Twitter: @rubymoonswim
Facebook: @rubymoon.org.uk
Instagram: @rubymoonswim
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