West Sussex Recover & Rise Series 2: Customer Marketing
This Autumn & Winter 2021, West Sussex County Council launches a FREE online Webinar series designed to maximise the impact and accessibility of digital technologies for West Sussex Small and Medium-sized Enterprises (SMEs).
These webinar sessions have been put together by local digital experts Freedomworks, always possible, & Creative Bloom in partnership with the County Council & boroughs to help small and medium businesses utilise digital tools and gain expert knowledge and advice in how best to grow their online presence and attract and retain new customers.
These webinars will be run online and will take place at 12pm on Tuesdays & Thursdays starting on 9th September.
Creative Bloom & Shake-it-up Creative bring you Recover & Rise Series 2: Customer Marketing Strategies
S2W1: Brand
Branding is a crucially important part of marketing your business.
Positioning yourself in the right place among your competitors means the right people will find, and hopefully choose to support, your business.
What makes you different? How can you use that to your advantage?
Learn all this, and more, in Webinar 1: Brand.
S2W2: Customers
So you've got your brand sorted - but how do you translate that to your customers?
Once you know how customers segment within your sector, you can work out where and when to reach them, helping inform your strategies as you move forward.
What journey do customers go through before they decide to purchase? What can you do to reach them at multiple points along that journey?
Learn all this, and more, in Webinar 2: Customers.
S2W3: Search Engine Marketing
Most people have heard of SEO, but not everyone understands it.
By tailoring your content both on-site and off, you can raise your website higher in Google's search results organically - meaning customers are more likely to click through to your website than a competitor's.
From search snippets, to PPC, to Google Adwords, we'll break it all down in a way you can understand.
S2W4: Social Media & Content
We're all familiar with Social Media, but how to you adapt your use for business purposes?
Creating high-quality, shareable content is easier than you think when you know how to start, and can help you reach audiences you may never have otherwise.
Show that you're an expert in your field, and that you care about your sector, through well researched content and attention grabbing, on-brand graphics.
S2W5: Data Security & GDPR
GDPR and Data Security have been hot topics recently, especially with so many people working remotely.
Whether you're moving your business online for this first time, or diving deeper into what digital tools can offer you, it's important to know how to protect the data you're collecting.
S2W6: Measuring Marketing ROI
Having all the tools in place to create a great marketing strategy is one thing - but how can you tell if it's working?
After investing time and money into a new campaign can be daunting, but being able to see the direct impact it's having for you business means you can not only tell if the investment was worth it, but how to adjust future campaigns to make them the best they can be.
S2W7: Visitor Economy Sector
The Visitor Economy Sector has been hit hard over the last few years, but innovation and adoption of digital tools can help stabilise the uncertainty.
There are so many tools and systems available that you might not have considered useful in the past - we'll take you through them all and explain how they can benefit you.
S2W8: Q&A with Marketing Panel, & Networking
We want to make sure you leave this Series feeling confident and ready to start your Customer Marketing journey.
Whether you have a specific question in mind or just want to hear what other people have to say, this final session will help tie everything together.
It's also a fantastic opportunity to make connections with other entrepreneurs and small business owners, giving you support to lean on when you need it most.
