As a new entry to the competitive UK EV charging market dominated by larger, better-known brands, Mer needed to improve their digital presence.
Creative Bloom helped them build the search strategy, website architecture, content foundations, and the visibility platform necessary to compete - not just appear.
This included organic search, AI visibility and paid search, with PPC used alongside SEO to support immediate visibility, test commercial search opportunities and drive high-intent enquiries while the organic platform matured.
The result was a stronger commercial presence across priority fleet, workplace and business EV charging search areas, helping Mer generate meaningful enquiry opportunities and build visibility against major incumbents.
Services We Provided
SEO strategy
Paid search strategy
Partner-led PPC management
AI visibility review
Website architecture
Content strategy
UX and CRO
SEO audit
Website build project management
Measurement and reporting
The Challenge
Mer was entering the UK EV charging market as a challenger brand against larger incumbents with more established search presence, brand recognition and content footprint.
They needed to:
understand the UK search landscape
identify priority commercial search opportunities
structure the website around buyer intent
create content that matched fleet and business charging needs
avoid technical SEO issues during launch
build authority in a competitive market
use paid search to create immediate visibility while organic visibility developed
measure which activity was creating commercial opportunity
This was not just an SEO project. It was a market-entry visibility challenge.
The Approach
Because Creative Bloom was brought in before the website structure was finalised, we were able to shape the foundations before launch.
That meant SEO was not bolted on afterwards. It informed the website architecture, page structure, content priorities, UX and measurement from the start.
Our work included:
competitor and search landscape analysis
keyword and intent research across EV charging audiences
website architecture and page structure recommendations
content strategy for priority commercial services
SEO migration and domain integration support
UX and CRO recommendations
PPC management alongside organic search
ongoing performance measurement and optimisation
AI visibility review to understand how Mer appeared in AI-led search
The Results
Mer moved from limited UK visibility to becoming a serious search competitor in priority EV charging categories.
Together, we:
built UK search visibility from a low starting point
improved rankings across priority EV charging terms
created a stronger lead-generation platform for fleet and workplace charging
used paid search to support immediate visibility and enquiry generation
competed with major incumbents including BP Pulse, Shell and Octopus in specific commercial search areas
improved visibility across both traditional search and AI-led discovery
helped generate high-value commercial opportunities through clearer search journeys and better enquiry pathways
Why it Mattered
For a challenger brand entering a competitive market, visibility is not just about traffic.
It is about being found for the right searches, by the right buyers, at the right point in the decision journey.
By building the strategy before launch, Mer was able to compete more effectively with established brands and create a search platform that supported commercial growth.
What This Shows
Our work with Mer demonstrates how Creative Bloom helps CleanTech and energy transition companies punch above their weight.
We combine strategy, SEO, paid search, AI visibility and measurement to help specialist brands compete in complex markets where bigger incumbents often dominate.
TESTIMONIAL
“Creative Bloom’s expertise, knowledge and insight into SEO and digital marketing is exceptional. Their simultaneous focus on the minute detail and the bigger picture is immensely valuable. They are a pleasure to work with - friendly, knowledgeable and always willing to offer advice and support.”
Isabelle Osborne, Marketing Manager, Mer UK