DW Energy is an established electrical contractor delivering solar, battery storage and energy infrastructure projects for commercial clients.
When we first met them, the business had strong capability, accreditations, customer proof and technical expertise, but that strength was not being fully reflected online.
Creative Bloom supported DW Energy with a strategic review across positioning, search visibility, AI visibility, website structure, measurement and commercial priorities.
Our work helped the leadership team understand what needed to change, in what order, and why.
Services We Provided
Commercial positioning review
Marketing strategy
Search visibility review
AI visibility review
Website structure and commercial journey review
SEO and metadata analysis
Trust and credibility review
Measurement and tracking recommendations
90-day strategic roadmap
Leadership workshop and decision support
The Challenge
DW Energy had the credibility and delivery capability to win more commercial solar and energy infrastructure work.
The problem was not the quality of the business, it was that commercial buyers could not easily find, understand or trust that capability online.
The website contained useful proof, accreditations and project experience, but it was not structured around the commercial buyer journey. The strongest positioning - DW Energy as an experienced electrical contractor delivering premium commercial solar and energy infrastructure - was not prominent enough across the key pages.
Search visibility was weak across important commercial terms, and AI visibility was underdeveloped. The business had the substance, but the digital presence was not doing it justice.
The Approach
Creative Bloom carried out a layered strategic review designed to separate symptoms from root causes.
Rather than treating the brief as a simple SEO task, we reviewed DW Energy across the areas that would affect commercial visibility and buyer confidence.
This included:
commercial search visibility
website findability and crawlability
site structure and commercial journeys
page signals, headings and metadata
content structure and conversion paths
trust assets, accreditations and proof
commercial positioning
AI search visibility
paid search readiness
measurement and tracking
Our review identified that DW Energy’s strongest opportunity was not to copy larger renewable energy competitors, but to claim a more distinctive position as an established electrical contractor delivering premium commercial solar, battery storage and energy infrastructure.
That positioning created a clearer strategic direction for the website, priority pages, proof points, search visibility, and AI readiness.
The Strategic Direction
Our review recommended that DW Energy sharpen its website around a clearer commercial proposition:
An established electrical contractor delivering premium commercial solar and energy infrastructure for businesses that value technical rigour, long-term reliability and a supplier they can trust.
This gave the business a more defensible position in a market where many competitors lead with broader renewable energy messaging.
The review also identified several priority actions:
rebuild the homepage around the commercial buyer journey
create a dedicated commercial solar landing page
make trust assets more visible at key decision points
strengthen commercial service and sector pages
improve internal linking between services, sectors, projects and proof
fix priority metadata and technical SEO issues
improve tracking across forms, phone clicks, enquiry types and campaign source
structure content so it can support both Google search and AI-led discovery
The Result
Our project gave DW Energy a clearer strategic direction for improving commercial visibility.
The leadership team came away with:
a sharper commercial positioning statement
a clearer understanding of why visibility was underperforming
a prioritised 90-day roadmap
clearer decisions around sectors, services and content priorities
stronger alignment between SEO, AI visibility, website structure and commercial goals
practical recommendations that could be implemented in sequence
We helped move the conversation from “we need more marketing activity” to “we know what needs to change first, and why”.
90 Day Strategic Roadmap
Creative Bloom turned the review into a practical 90-day roadmap.
Month 1: Commercial Journey and Measurement
Focus on the homepage, priority trust signals, tracking and the core commercial journey.
Month 2: Commercial Solar Landing Page and Proof
Build the dedicated commercial solar landing page, strengthen service pages, and bring project proof into the places where buyers make decisions.
Month 3: Structure, Schema and Optimisation
Improve content structure, consolidate resources, add structured data and prepare the next improvement cycle based on qualified lead quality, not just traffic volume.
TESTIMONIAL
“We had a great experience working with Stu on our search strategy. He was extremely thorough, gave us a clear route for implementation, and was a pleasure to work with. Highly recommend.”
Tom Roe, DW Energy