Google AdWords Case Study: Clearstone
We doubled Clearstone's organic traffic and reduced their Adwords budget by a third after working with them on a full service marketing strategy including improving SEO, PPC and a website rebuild.
Indicating the site visitors from the first 8 months of Clearstone's re-designed site and digital strategy being live.
Services We Provided
Website project management
UX website design
The Process
Clearstone Paving were one of our earliest and longest-standing customers at Creative Bloom. They're an eco-paving company based in Sussex that specialises in resin bound permeable paving. The team at Clearstone design, manufacture and install their own specialist systems using high-quality UV-stable resins and a special blend of aggregates. Over the years, they've worked with a range of high profile clients, including the American ambassador for the UK and the Honourable Society of The Middle Temple in Victoria, London.
Our first mission with Clearstone was to increase their online presence, with a view to gathering both commercial and residential work. We began by developing a marketing strategy with the company and educated them in the fundamentals of SEO and PPC. From here, our relationship blossomed into pursuing the creation of a new website. This was a complete digital campaign that required ongoing online marketing and strategy, as well as the opportunity to be their marketing partners for the foreseeable future.
Their site was re-designed by our UX partner, Borderless. We combined our market research and UX specialism to design a site that would work hard for Clearstone. We managed the website build with Brightminded and ensured a range of tracking metrics and SEO specifications were implemented with a view to target specific regions that were keen to do business with Clearstone. This process included link building, auditing and outreach in order to raise the authority of the new site.
After that, our focus diverted to PPC, helping to build Clearstone’s online brand. This involved researching and bidding on the best keywords, attribution testing and some more research before executing remarketing campaigns. We finally implemented call tracking, in order to monitor the effectiveness of the enquiries made through the site.
From the new site going live, Clearstone’s website traffic increased significantly! We've continued with regular UX reviews to optimise conversions to the site.
The Results
50% increase in organic traffic
30% reduction in Adwords budget
50% improvement on site conversion rate
75% improvement on bounce rate