What we consider as 'marketing' is rapidly evolving and becoming a lot broader. To get the most out of our digital marketing in 2020, we need to understand that It is no longer just about your branding and advertising, teams from multiple departments need to focus on building great customer experiences and engaging customers to form long-term relationships. As the year is drawing to an end, we take a look at the key digital marketing trends to look out for in 2020.
Shopping through Social Media
Shopping through platforms such as Instagram and Pinterest has just become a whole lot easier. A whopping 72% of Instagram users have purchased a product through the app, proving that creating shoppable posts can have a huge impact on your business. A survey of 4,000 Pinterest users found that 70% use the app to find new an exciting products. Using your social media channels as an online shop will attract new customers quickly and easily and shorten the sales funnel making it easier for consumers to purchase from your business.
Go Live!
Customers respond well to visual content. Putting yourself and your business out there by making video content is an important marketing tool for not only 2019, but also 2020 and beyond. Be brave and go live! On average, Facebook and Instagram Live keep your audience watching three times longer than pre-recorded videos. Producing a live video will see you gain six times as many interactions as traditional videos, and the average watch time of Facebook Live videos has quadrupled in the past year.
Interactive Content
Today's shoppers are on the look out for new experiences online as well as offline. Interactive content is different and exciting which results in consumers spending more time on your website or social media channels. As interactive content is immensely shareable, when viewers share your posts it will help you gain a wider following and grow your online presence.
Get Crafty
Producing content that is visual and in-particular, colourful, will increase viewers desire to carry on reading by 80%. Our brains process visuals 60,000 times faster than text alone, and you don't need to be a graphic designer to begin creating posts with your logos and brand colours. Utilise free tools such as Canva to create colourful and engaging content and begin producing content that has a strong visual presence and watch your interactions increase by up to 180%!
Transport To the Future
Companies like IKEA have already begun reaping the benefits of AR by creating a platform which allowed customers to see if the furniture they want to buy will fit in their homes before they made a purchase.
A number of companies are also using AI powered technology to add chat-bots with automated answers to help aid customers through their website and keep them engaged throughout their time on the website.
AI and predictive analytics is also enabling hyper-personalisation of customer experiences and helping brands to learn more about their audience and customers.
In a digital world which is forever changing and adapting, there's an array of things that you can do to create engaging and exciting content in 2020. These pointers only just scratch the surface of the endless creative possibilities which can see your business gain more engagement on your social media posts and see more traffic to your website, leading to further sales and inquiries.