5: The Creative Bloom Boom: How Your Website Impacts The Environment

The Creative Bloom Boom Digital Marketing Podcast

5: How Your Website Impacts The Environment

"The planet is more important than a fancy looking website"

Websites contain so much of what makes up our businesses: what we do, how we do it and who we are, but what impact is this having on the climate? How we choose to present this information to customers and businesses through our websites is affecting greenhouse gas emissions. Creative Bloom want to start to raise more awareness on these issues and what we all can do to help fix them.

Stu and Ollie from Creative Bloom dive into the reality of how websites impact our climate and what steps we can all take as website owners to improve them for the sake of the planet.

A few things we’ll cover:

- Tools to find out your website's impact on climate
- What types of content cause the biggest strain?
- What can you do to make your website greener?
- Tips to consider when looking at hosting, design and SEO from a greener perspective
- Great online and physical resources you can dive into around websites & climate

The impact of the digital sector on the environment is only going to increase - we would like to encourage any website owner to do what they can to help reduce the impact of the world wide web on the environment.

4: The Creative Bloom Boom: Website Audits - Ultimate Guide on Website Health and Rankings

The Creative Bloom Boom Digital Marketing Podcast

Episode 4: Website Audits - Ultimate Guide on Website Health and Rankings

There’s a new episode of the podcast!

Our goal has always been to help small businesses thrive, so it only made sense for us to bring you all our knowledge in a more accessible format. 

Websites can be tricky beasts to work out what is going on and why they may or may not be ranking. Well, THIS episode is the ultimate guide to help you get your head around this topic.

Need to work out whether your website is ranking or not? Well you need to health check or audit it.

Stu and Ollie unpeel the onion to website and SEO audits with their popular and humourous digital marketing blog. What does it all mean? What should you look at? Will Stu ramble on about Fast & Furious again and forget what he was talking about? Find out by tuning in.

- Website audits vs SEO health checks explained!
- The jargon explained, the dark arts debunked
- Find out what areas to check to audit a website
- Their favourite go to audit tools and techniques revealed
- Audit your website like a pro.

If you want to learn why you may even need to audit a website and how to do it like a pro - then this is a must-listen!

3: The Creative Bloom Boom: Google Analytics 4 - Here's What You Need To Know

The Creative Bloom Boom Digital Marketing Podcast

Episode 3: Google Analytics 4 - Here's What You Need To Know

There’s a new episode of the podcast!

Our goal has always been to help small businesses thrive, so it only made sense for us to bring you all our knowledge in a more accessible format. 

This episode covers the upcoming Google Analytics 4 update, everything you need to know about why it’s happening and what you need to do as a business owner.

Google Analytics 3 will stop collecting data on July 1, 2023. In its place is GA4 with new dashboards, new data collection and a whole new set-up.

Stu and Ollie dive into what this all means for you and how it will impact your business. They'll answer key questions such as:

1. What is Google Analytics 4?

2. What are the key differences between GA3 vs GA4?

3. What do you need to do as a business owner to stay covered?

If you want to demystify GA4 and feel prepared for the changes to data ahead, then this is a must-listen.

2: The Creative Bloom Boom: How Google Works and what exactly are Search Algorithms

The Creative Bloom Boom Digital Marketing Podcast

Episode 2: How Google Works and what exactly are Search Algorithms

There’s a new episode of the podcast!

Our goal has always been to help small businesses thrive, so it only made sense for us to bring you all our knowledge in a more accessible format. 

This episode covers how Google works, what algorithms are and how they can impact your website content and structure.

Ollie & Stu debunk how google works, exactly what are algorithms and how they are applied to search engines.

1. An explanation of how Google works.

2. What exactly is an algorithm? And how do they apply to search engines?

3. A history of Google’s important updates and how to take action on your website for them.

4. How to get ready for Googles next update and future proof your website for further updates.`

If you want to feel a lot more confident with how Google works and how to set up your website to rank for Google’s algorithms then this is a must-listen.

1: The Creative Bloom Boom - New Website Woes, Future-Proofing and Where to Start

The Creative Bloom Boom Digital Marketing Podcast

Episode 1: New Website Woes, Future-Proofing and Where to Start

We’ve started a new podcast!

Our goal has always been to help small businesses thrive, so it only made sense for us to bring you all our knowledge in a more accessible format.

We know not everyone has the time to sit and read a full how-to setup a website article - now you can pop us on in the background and listen to us have a casual chat instead!

This episode covers how to build a new website and all the pitfalls you need to avoid.

We’ll take you all the way through the pitfalls and best practice of getting your website right the first time, including:

1. Do you need a developer? - Sometimes it could be better to build a site yourself.

2. Be as functional as you are beautiful - making sure your site works for the customer.

3. Mobile SEO - why Google checks your mobile SEO before anything else.

4. Website content - what does Google see? Including a cache trick!

5. Why you need to do it right the first time - the impact of a broken site.

If you want to feel a lot more confident with building your site in just 25 minutes, give the podcast a listen and let us know what you think!

Local SEO in 2021 - Podcast With Social Brighton

Local SEO Tips in 2021 - Podcast

Creative Bloom’s Stu was delighted to be a guest on Social Brightons podcast, hosted by Kerry Watkins to demystify digital and talk through the latest local SEO tips in 2020. We love the team and all the work Social Brighton do! Listen to the podcast below:

Customer behaviour in ‘search land’ is changing & is clearly influenced by Google’s most recent updates. Your Local SEO strategy might need to adapt to keep up the pace.

As far as Google is concerned, in 2019 its looking for quality and not quantity and so are your customers! It is far better to add a page that adds real value to your customers rather than producing pages to gain search rankings or creating thinly populated or duplicated content. Your local rankings won’t benefit from these tactics no matter how you tweak them.

Stu’s top tip: Have a look at your website, read the content out loud, do the same for your closest competitors & ask yourself the question: do you deserve to rank?

Google’s updates have not only changed its algorithm but improved the way it displays information about businesses. Potential customers are no longer browsing multiple sites to compare and find their desired service; instead, they are using the vast ocean of information that Google gives them via your Google My Business Page (GMB page). So ensure you pay attention to what’s appearing on the SERPS (Search Engine Results Pages) and ensure you are on those platforms.

When customers want to access your phone number, review your track record, opening times and upcoming events, they are no longer looking at your website but are expecting to find that information on your GMB page. As Googles & users behaviour changes, your first chance to make an impression on potential customers is by taking advantage of your Google My Business profile and uploading all the information you can and make it sparkle. Here is where you get to own your space - so make it count.

SEO’s are in 100% agreement that Google My Business (GMB) ranking signals will play a much more important for SEO in 2019, especially for local SEO. However, many businesses are not yet paying attention to this new important aspect of local search, so making the most out of your Google My Business page can be a quick and easy way to make you shine brighter than your competition.

Here are our top tips to get you ahead of the race:

• Make sure your business name is correct and consistent, don’t play around with variations, make sure your address is correct, and the map pin is placed in the right spot: you don’t want to send potential customers off on a wild goose chase trying to find your physical location! Also pick the best street view image for your business (and not of bins behind the back!) If your business address is your home consider a virtual office or join a co-working as seeing a residential address can cast doubt on the credibility of the business

• Make sure you’ve got a local phone number listed if possible, it’s easy to get one via VOIP if needed, make sure your correct opening hours are listed & match those on your website: you don't want to confuse Google! You need to be consistent in order to prove your validity as a business

• Most importantly make sure you choose the right categories, choose the fewest and most specific categories: use these predefined categories to reflect what you actually do, it will determine what keywords you will appear for. Pick three key words to describe your business and see what your competitors are optimising for. Here is a great post on choosing the right GMB category by Bright local

• Make sure you’ve got great photos & videos, of you, your people, your office & products and videos uploaded: express your brand identity! Show off your style and don't forget to swap them out every now and again to keep it fresh. Videos are one of the best way to boost engagement and catch peoples eyes so make the most out of them and use them to your advantage

• Make sure you’ve got a great aggregate review score – at least a 4.5: make sure to respond to every review to highlight that you care about what customers have to say! Google isn't sending you those review emails for no reason ;)

• Make sure to update and add any events, and other posts you are hosting through Google Posts: it’s a great way to promote your events quickly and easily while ensuring that you are targeting the relevant people AND you are adding content where Google wants you to

• Make sure that you’re monitoring your questions and answers which is a relatively new feature: answer new questions quickly and if needed ask/answer your own questions so that commonly requested information is easily available so it becomes your FAQ page on GMB

The final point is that you need to take your business wizard hat off and look at your profile as a first time customer. Is all your information readily available? Is it easy to understand and access? Does your business look appealing & compelling? Would you buy from it? 

So keep up to date with how your local SEO strategy needs to change alongside Google’s updates and focus on your Google My Business Page. You’ll show up better in local searches, and gain more conversions!