PPC Training Course
ONLINE SESSION
In our online Pay Per Click (PPC) training you’ll learn why Paid Advertising is so important, how it can boost your website traffic and ultimately get you more customers. We’ll talk through search only advertising on Google’s Adwords and give you the foundation to start building great paid campaigns.
Who Is This Training For?
This training course is ideal for small business owners, individuals who are interested in paid advertising, or those who have a little extra budget they’d like to put towards the marketing of their website, service or product.
WHAT YOU WILL LEARN
Why PPC is so effective and how does it work?
What factors determine Google’s Ad rankings?
What to consider when writing your ads?
The importance of keyword research?
Reporting on your data and how important it is.
COURSE CONTENT
What is PPC?
How the Adwords algorithm works
Analysing the paid landscape
Budgeting
Keyword Research
Tracking Conversions