Market Research - Customer vs Competitor

Finding out what makes your customers tick should be at the very core of what you do - Every single one of your customers is unique.

There are a huge range of emotive, practical & value driven reasons why a customer may choose you over your competitor and therefore customers can't all be treated the same. This makes the job of any business very difficult when it comes to targeting a broad spectrum of audiences, but there are ways to create a well rounded process to appeal to many different customer types. Market research can help you to gain a greater understanding of what your customers want, what other similar and successful businesses are doing and what you need to do put your business at the forefront of the market.

We tailor our market research: the very first thing the we will do is work with the our clients to clearly identify each research objective. Examples of what we might research include; brand awareness, consumer perception, consumer attitudes, buyer behaviour, and intent to purchase behaviour.

Understanding your competitors is just as important as understanding your customers.

If you know who your strongest competitors are - then it's likely that your customers do too. Our team at Bloom have nailed down a market research process that will help you to gain the most vital insights into your sector and suggest the most valuable ways to adapt to these findings. As a result, you will be able to push through the noise with new clarity to what you do, why you do it and who you do it for.

1| WHAT IS THE SIZE OF YOUR MARKET: WHAT IS YOUR MARKET POTENTIAL?

2| WHO ELSE DOES WHAT YOU DO?

3| WHAT CAN YOU OFFER THAT IS UNIQUE?

4| WHAT IS THE AWARENESS OF YOUR BRAND AMONGST YOUR TARGET GROUPS?

Your Plan Of Action

Our digital experts will bury deep into your market and reveal insights into areas such as customer behaviour, demographics, competitor stats and data analytics. Our creative team will work on the ground, carrying out focus group exercises, surveys and really get down to the fundamentals of how your business sits within your market. The information collected will then be processed into an action plan of what to do next. Many of the services we offer may be used in the next step of the process, including brand development, digital marketing strategy or Google analytics.