Brand Development

It is often believed that a brand begins with a logo. Although a logo is a very important part of a brand, it is certainly not the be all and end all. Many people get confused between a brand and visual identity, assuming that they are synonymous.
Although both are heavily intertwined, they are indeed separate entities.

A visual identity is the form in which the brand communicates to it's audience visually. This can include a logo, typeface, colours, illustrations, symbols and photography style. A brand does include a visual identity but it is predominantly a word to describe the 'feel' of a business - it's personality, tone of voice, a psychological connection with an audience - and that's what sells a business.

A brand encompasses the whole journey of a business, from that very moment it was sketched out on a napkin in a pub, to the highly polished output that is created for the world to see. It is very easy to lose sight of brand values through this process and remember why the business began in the first place. At Bloom, we want to find out what that sketch in the pub looked like.

Our Brand Creation Strategy Is A Simple Process

To begin the branding process, your business needs to be stripped back to the very basics of what you do and why you do it. It is a process of picking apart and reviewing everything that is piled into it and then refining the elements that you really want to place on show. At Creative Bloom, we make sure that every necessary step gets covered to ensure each business is truly understood down to its very core.

We Ask Questions To Ensure
You're On Brand

Does the product or service you are offering fit within your brand?

Does the visual identity you currently have fit within your brand?

Does your online content, marketing and tone of voice fit within your brand?

We Can Help You With

Website Design
UX Design
Market Research
Content Design

Customer Profiling
Social MEDIA STRATEGY
Visual Identity
Tone of Voice
Copywriting

We'll Help You Get Back On Track

Once these questions have been asked we start to piece the puzzle back together again and build a brand strategy that has your company values and the values of your customers at it's very core. We use insights and market research to build a coherent picture of everything that you stand for. Perhaps you need to find out who your customers are and how to engage with them. Perhaps your website isn't quite in line with your market. Don't worry, we're here to help.