Digital Marketing

Give Your Business A Head Start & Navigate The Cobbled Streets

Running your business can sometimes feel like trying to tackle an incredibly uneven road surface in incredibly inappropriate footwear. No matter where you go, or which part of the road looks smooth there are inevitable hiccups, trips, bumps and set-backs. This is why, truly understanding your business and how other people perceive your business is vital. Do you have everything you need? Have you taken advantage of the free stuff out there?


Know Your Customer - Data Doesn’t Lie

Important foundations to a business are paramount to success. Whether you’re an entrepreneur, start-up or already established, there will undoubtedly be areas you could improve, refine or introduce (if you haven’t already). Knowing your customer for example, do you truly know your audience? This is not necessarily who you ‘want’ to be your customer, or asking others who they ‘think’ your customers are. Use the data available to you! Remember that Google Analytics account you’ve never looked at? As well as Google Search Console & Social Channel Analytics - they can all tell you exactly who is on your site, where they’re coming from and what they’re doing when they get there. Take some time and dive into your traffic analytics, you will likely be pleasantly surprised what you can find out.


Understand The Basics & Better Equip Yourself

The murky world of Digital Marketing, SEO, PPC etc. can all be quite overwhelming if you’re exploring it for the first time. However, if you take some time to understand the basics in these areas, you will be able to better understand what your business needs, be better equipped to explain to others what you need and you’ll also end up saving yourself money! So eventually, what, 6 months ago you would’ve paid an agency to do for your SEO, you can now jump on and fix yourself.

Have a look at how fast your website is running with Pingdom. If your results say you’re below 2.5 seconds, give yourself a high five. If not, then you are provided with the information you could give to your developer to help improve this. You just became better equipped!


Competitors - Online & Offline

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Stella and Jimmela have a flower shop where they take lots of online orders. Just because Olivia has a flower shop across the street does not necessarily make Olivia their competitor - Especially as she doesn’t even have an online website. So understanding your online competitors is extremely important as they are likely not who you think they are.

Jump on Google, type a few variations of your service or product into the search box and see what the results say! Do maps appear? Do some competitors appear for multiple searches? Now you can try and work out why they may be ranking higher than you (or lower) and employ some tactics that they’re using to better compete!


Still itching to learn more about how you can supercharge your own business? Check out our two day digital marketing course that will give you all the tools you need to propel yourself past your competitors.

How to build the marketing strategy for your eco business

Marketing strategy for eco businesses - Creative Bloom

Promoting a brand, product or service with limited marketing resources is a difficult challenge. We've been working with the University of Brighton's Green Growth Platform for the past few years, hosting regular free workshops to their members, to help give them the tools to execute a great marketing campaign on a low budget. 

One practice that we use to put together a marketing strategy for all of our clients, as well as advise in our workshops, is "POST". 


What goes into a POST marketing plan?

Target - marketing strategy

P | People

Who are you trying to target?

Every successful business is centered around solving a pain point for people. However, in order to reach the people with the pain, you need to know who they are and how you can reach them.

When we talk about ‘people’ at the start of a strategy, what we’re really doing in “official marketing terms” is creating different ‘audience segments’.

The more detail you can go into on who you’re trying to target, the more creative you can get with the messaging - and the lower the risk of alienating people.

The most effective marketing strategies identify and target between 3 and 5 different ‘personas’, painting a picture of them with the following types of data: 

  • Age

  • Gender

  • Location

  • Occupation

  • Routine (specifically relationship commitments and work patterns)

  • Buying habits (what they choose to spend their money on)

  • Views (political, sociological and other topics important to them)


Objective - marketing strategy

O | Objective

What are you trying to achieve?

 

'Marketing' is an open ended practice. There are so many different ways that a product, service or brand can be marketed, but the most ineffective campaigns are those who spread their efforts too thinly. 

This is where separating your marketing efforts by campaign objectives is vital. Firstly, it enables you to keep your "eyes of the prize" through the campaign, but it also acts as a pinnacle through the strategy planning stages to help you keep on mission.

And you need to be specific: How many more sales do you want? How much higher would you like your reach or engagement to be? How many more site visitors or social media followers do you want?


Marketing strategy

S | Strategy

How are you going to achieve it?

 

This is when you start really getting into the creative thinking through identifying the messages that would both speak to your audience and help you to meet your objective.

The best marketing plans include a range of different ways that you can do this.

Examples of strategies that would be implemented include educating the audience on your industry, directly selling your product, highlighting certain aspects of your product, and building or supporting a community to promote brand awareness.


tactics - marketing strategy

T | Tactics

Which tools will you use?

 

Here's where you get into the details and map out which platforms you're going to use for getting these messages out there - with a big focus on where your target audience are.  

For instance, if you're trying to promote discounts to certain organisations, it can be most effective to flyer outside of their building. Alternatively, if you're trying to sell a type of food to families across the UK, Google display ads would be better practice.

You can use a range of different tactics per strategy.

You can find out more about POST, as well as a whole range of marketing practices that keep costs low and success rates high, at our very popular two-day digital marketing workshops.

 

Or you can contact us and we can run them for your business