Attribution Models & ROI
Are your paid campaigns really working?
Operating in the digital world can seem like a lot of ‘smoke and mirrors’ at times. But not with Bloom. We emphasise measuring, tracking and assessing results.
Although a digital strategy can be a fairly long process, the results are always inspiring and often transformative to businesses and their operations. Using return on investment (ROI) and attribution modelling we can find out exactly where your most important traffic comes from and help you to utilise tools to make the most of your marketing campaigns.
What Is ROI And Attribution Modelling?
ROI measures how well your campaigns are performing - what was the profit from your investment? This seems simple enough, but when several marketing investments are in place at once, how do you know which ones are bringing in the most conversions?
Luckily, we can gain insights from data. Attribution modelling is used to find to out where your most valuable traffic comes from. We break down exactly what is working and what isn’t. We will give you advice about how and when you can change your online strategies to market effectively, online or offline. We can even take existing campaigns and re-evaluate their potential. Bloom believes the good guys deserve results.
Google PPC campaign management.
Google analytics setup.
Last Touch Attribution Modelling.
First Touch Attribution Modelling.
Split page testing.
Financial or Content metric data reports.
All Of Your Data In One Place
By setting up measurable KPI’s (Key Performance Indicators) around all of your social and data feeds, we can make this information readily available to you at all times. We’ll provide you with user-friendly data reports and evaluate your campaign success every step of the way.
We’re here to help because we believe in what you do.
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