We helped Projects dominate local search for coworking and serviced offices in Brighton.

Services We Provided

  • UX

  • CRO


The Process

Having been our home since 2018, when we saw that fellow Brighton-based company, Projects was on the lookout for some SEO support we were thrilled to be able to discuss our Local SEO programme.

Described as a place where creatives and businesses meet, Projects is an innovative coworking and office space in Brighton that has a friendly community environment, as well as fully-serviced meeting rooms, event spaces and desks.

The team at Projects had a clear vision. They wanted to increase their rankings for popular search terms related to their services, and wanted to appear in front of their target audience.

As they were just starting their SEO journey, we began working on a SEO and website UX strategy. After the initial planning stage, we performed a SEO audit of the Projects website, their search environment and their key competitors.

This provided us with key insights into potential technical issues as well as opportunities for improving traffic and which keywords we should be focusing our efforts on. A website redesign and domain migration project was undertaken - improving the overall user experience and aiding SEO at the same time.

By comparing the Projects website with that of direct competitors, we were also able to identify any gaps - creating a solid content marketing strategy which again would boost SEO and also educate, engage and inform their target audience.

As the process evolved, we consistently measured the improvements in ranking - tweaking strategies where needed and putting more focus into the ones that were most beneficial. Now, we’re rolling out this work to support Projects with their exciting expansion into larger offices, services and new locations.


The Results

  • Increased organic traffic by 350%.

  • Consistent and regular generator of leads, search is the primary traction channel for Projects.

  • Now ranking #1 for 60 + relevant keywords.

  • Currently appearing on the first page of search results for 180 keywords.

  • Consistently in the top 2 positions in local map search for coworking and office space in Brighton.

  • Grown into meeting rooms & event space sectors with success.